Marketing for schools and universities, without the hype

Schools

• Open days that parents remember

  How schools can plan an open day or open morning that answers parents' real questions: timing, tours, talks and follow-up.

• What parents look for on a school website

  The pages and details parents look for first on a school website, and common gaps that send them elsewhere.

• School directories and listings: keeping them right

  Why school directory listings matter, what to check in each one and how to keep fees, curricula and contact details consistent.

• From enquiry to enrolment: following up properly

  How schools and universities can track and follow up enquiries so fewer families drop out between first contact and enrolment.

• Social media for schools without the stress

  A simple approach to school social media: what to post, how often, who approves posts and how to handle comments.

• Writing a school prospectus parents will read

  How to plan and write a school prospectus, printed or online: structure, plain language, photos and the facts to include.

Universities

• International student recruitment: the basics

  How universities reach international students: where students research, what they compare and what content helps them decide.

• Working with education agents responsibly

  How schools and universities can work with student recruitment agents ethically: contracts, training, monitoring and transparency.

Rules

• Photos, consent and children's privacy in school marketing

  What schools need to think about before using pupils' photos, names and work in marketing, with notes on UK GDPR, FERPA and COPPA.

• Advertising claims for schools and universities

  How advertising rules apply to education marketing, with a focus on the UK CAP Code: rankings, results and 'best' claims.

• Reviews for schools: what is allowed

  How schools and universities can ask for online reviews without breaking platform rules or consumer law, and how to respond to them.

Local Marketing Muscle publishes guides. It is not an agency and does not sell marketing services.